Preserve Pure Velvet Emulsion Cleanser

Preserve Pure Velvet Emulsion Cleanser

£48.00
Sale price  £48.00 Regular price 
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Preserve Pure Velvet Emulsion Cleanser

Preserve Pure Velvet Emulsion Cleanser

£48.00
Sale price  £48.00 Regular price 

Preserve Pure Velvet Emulsion Cleanser - Where cleansing becomes a quiet act of preservation.

A rich, satin‑soft emulsion that melts into the skin with quiet authority — dissolving the day’s impurities while preserving the calm, balanced essence of time-honoured skin.

Rooted in the Roohy Couture philosophy of intentional, quiet luxury, this velvet‑soft cleanser invites you to step away from harsh, stripping foams. Instead, it offers a slow, comforting ritual: a creamy glide infused with soothing botanical aloe and antioxidant-rich vitamin E that lifts away makeup, pollution, and daily buildup without disturbing your skin barrier.

Crafted with meticulous intention for sensitive, dry, or stressed skin, this fragrance-free and hypoallergenic formula relies entirely on a skin-compatible profile. Precious jojoba, olive, and sunflower oils condition the delicate tissue as it cleanses — leaving the complexion soft, serene, and beautifully prepared for your evening treatments and serums.

This is cleansing as Roohy Couture defines it: warm, gentle, sculptural, and quietly transformative.

Discover the full Preserve Ritual — a complete guide to cleansing, clarifying, and honouring your skin.

The Benefits
Gently Purifies Without Stripping: Uses an ultra-mild, plant-derived surfactant system to lift away dirt and makeup while leaving the lipid barrier entirely intact.
Deeply Replenishes: Infused with biomimetic Jojoba, Olive, and Sunflower oils alongside raw Shea Butter to condition, soften, and comfort dry, thinning skin.
Instantly Calms and Soothes: Highly concentrated Aloe Barbadensis Leaf Juice targets redness and environmental stress upon contact.
Hypoallergenic & Fragrance-Free: Carefully formulated without synthetic perfumes, essential oils, or common irritants to respect reactive, over-processed, or highly sensitive complexions.
Antioxidant Shield: Packed with pure Vitamin E (Tocopherol) to deliver a layer of defense against environmental aging stressors during the cleansing process.
Optimises Skin pH: Balanced with gentle Lactic and Citric acids to support a healthy, non-irritating acid mantle.
How to Use
Warm — Dispense 2–3 pumps of the emulsion into the palms of dry hands and warm the cream gently between your fingers. Allow it a moment to awaken.
Massage — With unhurried intention, massage softly onto dry skin using slow, circular, upward motions. Let the rich botanical oils dissolve the day — lifting makeup, SPF, and impurities across the face, neck, and décolletage.
Rinse or Wipe — Rinse thoroughly with lukewarm water, or sweep the emulsion away with a warm, damp cotton cloth or muslin — whichever feels right this evening.
Follow — Pat dry with a soft towel. Your skin is now quiet, clean, and ready. Follow immediately with your evening treatments, serums, or barrier creams.
Clean Ingredients
Every ingredient chosen with quiet intention — nothing superfluous, nothing harsh.

What's in it:

• Aqua — Pure water base, the foundation of every formula
• Cetearyl Alcohol — A plant-derived emollient that gives the formula its velvet, creamy texture
• Cocamidopropyl Betaine — A gentle, coconut-derived cleanser that creates a soft, mild lather
• Coco-glucoside — A natural, plant-based surfactant that cleanses the skin without stripping moisture
• Butyrospermum Parkii (Shea) Butter — A rich, deeply nourishing butter that protects and comforts the skin barrier
• Olea Europaea (Olive) Fruit Oil — A vitamin-rich botanical oil that delivers intense conditioning and antioxidants
• Helianthus Annuus (Sunflower) Seed Oil — A lightweight, soothing oil rich in linoleic acid to calm and replenish skin
• Caprylic/Capric Triglyceride — A silky coconut-derived oil that conditions and softens without heaviness
• Simmondsia Chinensis (Jojoba) Seed Oil — A biomimetic plant oil that mirrors skin's natural lipids to balance moisture
• Aloe Barbadensis Leaf Juice Powder — A concentrated botanical extract that instantly soothes and hydrates
• Xanthan Gum — A natural, plant-derived thickener that gives the formula its smooth, uniform glide
• Tocopherol — Pure Vitamin E, a powerful antioxidant that shields skin and protects product freshness
• Lactic Acid — A gentle alpha hydroxy acid used to perfectly balance the formula's pH for skin compatibility
• Citric Acid — A natural citrus extract that optimizes pH levels to ensure a skin-friendly, non-irritating formula
• Benzoic Acid, Phenoxyethanol, Dehydroacetic Acid — A gentle, multi-tiered preservative blend to maintain complete formula integrity

What's not in it: Free from parabens, sulphates, silicones, mineral oil, artificial colourants, synthetic fragrance, and phthalates.

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